Web design for gyms and fitness centres

Without a website, other sites profit from your name on Google

Search your gym's name on Google. If you have no website, page one is full of fitness directories that have copied your address, your opening hours and your prices from Google Maps and publish them with their own advertising.

Someone who searches for your gym by name is already thinking of going, so that's the visit you care about most. Right now that person ends up on a listing you don't control, possibly with old prices and with ads for other gyms next to it.

With your own website you get the top result back when someone searches for your name, and what they find is your information.

A page for each town in your area

Plenty of people are put off by distance more than by price. They often assume it's too far without having checked how long it takes to get there.

So we build a page for each town in your area, with the distance and the driving time from that town. Each page has its own text. If it takes nine minutes from one town and sixteen from another, each page says so, because that is what the reader wants to know.

Google can tell these pages apart from ones that repeat the same text with only the town name changed, and it penalises the latter.

Content that reaches people before they look for a gym

Someone typing "how to start at the gym from zero" or "how much protein should I eat" is not looking for a gym yet, but they may well join one in a fortnight.

If your site has guides with a date and the name of whoever wrote them, that person gets to know you months before they find your competitor. And since they're signed by someone who trains, they also show that your gym knows what it's talking about.

What it includes

• Your own site with your prices, hours and facilities, which you can update yourself.
• A page for each town in your area, with the distance and driving time.
• A guides or advice section, if you want to work on content.
• Direct sign-up over WhatsApp from any page.
• A gallery of your facilities and equipment.
• An English version if your area gets tourists or foreign residents.
• Hosting, domain, SSL and support included in the monthly fee.