Website and management panel for a used car dealership

The challenge

A dealership's stock changes every week. Cars arrive, get reserved, get sold. If every change depends on emailing whoever built the site, the online catalogue stops matching the forecourt, and customers turn up asking for a car that is already gone.

At the same time, the first question most used-car buyers have is not the total price: it is the monthly payment. If the only way to get that answer is to call, a lot of people simply do not call.

What we built

• A stock panel showing the state of every car: available, reserved, sold, new arrival or coming soon.
• Adding and editing vehicles with photos, year and price, without touching code.
• Filters by state, to see at a glance what is genuinely available.
• A financing calculator on the site itself: the buyer moves price, deposit and term and sees the estimated monthly payment.
• The panel also works on a phone, which is where the salesperson is when a car arrives.