Case study

Online store and season-based panel for a clothing boutique

Clothing boutique · Seasonal collections

Sector
Clothing boutique · Seasonal collections
What it includes
Online store + seasons and products panel
Plan
Managed Website
Website
Visit the site

The challenge

A boutique does not sell a fixed catalogue: it sells seasons. The collection changes, new items arrive every week, and many sell in a single size. If listing an item means emailing someone and waiting, the online store is always behind the real one.

On top of that, in clothing the photo is the product. One image per item is not enough: customers want to see the fabric, the length and how it hangs.

What we built

  • The store organised by season — summer, spring, autumn and accessories — the way the collection is already planned.
  • Several photos per item, choosing which one is the cover.
  • A listing with size, colour and a short description of the fabric or cut.
  • Separate fields for cash price and card price.
  • Marking an item as out of stock with a single checkbox, without deleting it.
  • The whole panel built to be used from a phone, which is where a freshly photographed item gets uploaded.
Home page of the Maison Bleu online store
The public store, with the collection front and centre.
Admin panel showing the seasons: summer, spring, autumn and accessories
The panel starts from seasons, not from an endless product list.
Summer season product list with photo, size and colour for each item
Inside a season: each item with its photo, size and colour.
Product editor with several photos, size, colour, description and cash and card prices
The product form: several photos, a cover image, prices and one-click sold out.

This project starts from the plan Managed Website. See all plans

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