Website and blog for a pregnancy and baby app

The challenge

An app does not download itself. It needs a site that explains in thirty seconds what it solves, and it needs content that reaches people who do not yet know the app exists: mothers searching for what to eat, what is normal and what is not.

That content only works if it can be published continuously. If every article depends on a developer, the blog is abandoned by the third post.

What we built

• A product site explaining what the app does: appointments, vitamins, breastfeeding, sleep and nappies.
• A blog with its own categories — nutrition, pregnancy — so content can be sorted by topic.
• Every article with a summary and a date, so readers know whether it is current.
• Publishing new articles without touching code or asking for help.
• Reading experience built for phones, which is where this content is almost always read.