When a patient compares clinics, what matters most to them is knowing who will be treating them. Almost every clinic offers the same treatments.
Every clinic offers implants, orthodontics and cosmetic dentistry. Since that list is repeated across all thirty clinics in your city, it doesn't help anyone choose.
What helps people decide is seeing who is behind the clinic, with their name, their face, their years in practice and the way they treat patients. It is the first thing someone checks before letting a stranger work on their mouth, and yet most dental sites tuck it away on a subpage.
Most visits to a dental site come from a phone, many of them outside opening hours and quite a few from someone who is in some discomfort. Put an eight-field form in front of them and they will most likely leave.
With a WhatsApp button that opens the conversation with the message already written, that person stays and books. It takes little work to build and makes a big difference to the bookings that come in.
The reviews you have on Google mostly help Google. If you also show them on your own site, they get read by someone who is already on your page making up their mind, and nobody has to go off to a listing where your competitors also appear.
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