Website and blog for a pregnancy and baby app

The challenge

For people to download an app, it needs a website that explains in thirty seconds what it solves. It also needs content that reaches people who do not yet know the app exists, such as mothers searching Google for what to eat or what is normal and what is not.

That content only pays off if it is published regularly. When every article depends on a developer, the blog usually gets abandoned after a few posts.

What we built

• A product site explaining what the app does: appointments, vitamins, breastfeeding, sleep and nappies.
• A blog with its own categories, such as nutrition and pregnancy, so content can be sorted by topic.
• Every article with a summary and a date, so readers know whether it is current.
• Publishing new articles without touching code or asking for help.
• Reading experience built for phones, which is where this content is almost always read.