Website and online booking for a sexual health centre in Tarragona

The challenge

CAIBS brings nine practitioners from four disciplines together in one centre. With so much on offer, the website had to help each person find what they need. Someone looking for pelvic floor physiotherapy has to reach it without going through sexology, and someone who already knows who they want to see has to be able to book with that person directly.

The old site loaded slowly, especially on phones, and booking meant leaving for an external portal. The more steps it takes to book an appointment, the easier it is for a patient to put it off for another day.

On top of that, the site had to change without losing what was already working on Google. The centre had years of indexed pages and links from medical directories pointing at addresses that were about to disappear.

What we built

• A dedicated page for each of the six services, with its own FAQs and the booking button always within reach.
• Online booking inside the website itself, by service and by practitioner: seven of the nine team profiles lead straight to that person's diary.
• A clear pricing page with single sessions, packs per service and packs that combine disciplines, plus online voucher purchase.
• Therapy groups split between those currently taking sign-ups and the rest. The "I'm interested" button opens WhatsApp with the message already written for that group.
• A blog with fourteen articles in each language, each signed by its author, answering the questions people look up before booking.
• The whole site in Catalan and Spanish, with 97 redirects from the old addresses so the visits already coming from Google are not lost.
• Data Google understands on every page: medical centre, opening hours, specialties and FAQs.