Personal brand website for a clinical psychologist and sexologist

The challenge

People looking for therapy mostly pay attention to the person who will see them. Before booking they want to know who Miriam is, how she works and whether they will feel at ease with her, and a website that only lists specialties does not help them find that out.

Miriam is also the public face of CAIBS, the centre where she practises, so her website had to work on its own as a personal brand and, at the same time, add to the centre's site instead of competing with it.

On top of that, the old site was slow on phones, and there were links from Google, Doctoralia and her Google profile pointing at addresses that were about to change.

What we built

• A home page that introduces Miriam before the services: who she is, how she works and what her patients say.
• One page per service, individual psychotherapy, clinical sexology and couples therapy, each with its own FAQs.
• A media page gathering her radio, podcast and press appearances, because that builds trust before the first session.
• A bilingual blog that reuses CAIBS articles, so the two websites reinforce each other on Google instead of splitting the visits.
• A booking button that opens the centre's online diary, plus WhatsApp, phone and map.
• The whole site in Catalan and Spanish, with the old addresses redirected so the links that already brought visits are not lost.
• Legal pages adapted to a health practice, and data that tells Google she is a psychologist in Tarragona.